Explore K-Pop culture on day trip with lunch

Apgujeong Rodeo Street is the main fashion trend street of Korea that arose in the early '90s. In the past, the street was famous for seeing people wearing luxurious clothing and driving foreign cars, but now it has become a representative spot reflecting youth culture and the latest fashion trends. The side streets off the main road are lined with a wide arrange of fashion-related shops, such as clothing stores, shoe shops, accessory shops, and luxury brand discount stores. Dermatology & plastic surgery clinics and hair shops are also located in abundance here. The street features the splendid atmosphere which is made up with fancy neon lights, and people walking around the area. Galleria Department Store is one of the main attractions in Apgujeong Rodeo Street where people can find internationally famous brands such as Prada, Bally, Ferragamo, Gucci, and more. In addition to shopping, visitors can enjoy dining at great restaurants in the area.

The area called "the Beverly Hills of South Korea" is actually like. Of the nearly seven million foreign tourists who visited Korea in spring 2019, 37% visited the Seoul district of Gangnam, the birthplace and hub of K-pop. Literally meaning “south of the river” in Korean, Gangnam first gained global fame through Psy’s megahit “Gangnam Style”. An increasing number of foreign Hallyu fans are flocking to Gangnam, the birthplace and hub of K-pop, to see and keep up with the latest trends in the music genre. The Seoul district has created experiential spaces with artists to provide fans with unique experiences in the K-pop craze.

K-Star Road is an urban branding project of Gangnam-gu, for overseas visitors to immerse in the Korean Wave/K-pop culture. Many entertainment companies that produced the K-Stars are located here as well including SM Entertainment, JYP Entertainment, BH Entertainment, JNC Entertainment, etc. The K-Star Road project covers 4 zones across Sinsadong, Nonhyeondong to Cheongdamdong. There are 17 art toy statues ("Gangnamdol", Gangnam Idol) of 1.5m high, representing different popular K-pop groups (e.g. Girls' Generation, EXO, KARA, Block B) and the largest 3m high art toy representing K-Star Road.

Seoul, officially the Seoul Special City, is the capital and largest metropolis of South Korea. Seoul has a population of 9.7 million people, and forms the heart of the Seoul Capital Area with the surrounding Incheon metropolis and Gyeonggi province. Considered to be a global city and rated as an Alpha - City by GaWC, Seoul was the world's 4th largest metropolitan economy with a GDP of US$635 billion